Digital Marketing Specialist (Hybrid) - Bali, Indonesia

Are you a creative and data-driven Digital Marketing Specialist looking to make an impact in a dynamic, hybrid work environment? OverseasVA BPO is seeking a talented professional to join our growing team in beautiful Bali, Indonesia (Canggu, Ubud). We are a leading BPO company specializing in virtual assistance services, and we are looking for someone who can help us grow our digital presence and reach new customers. In this role, you will work closely with our marketing team to develop and implement digital marketing strategies that drive traffic, engagement, and conversions. You will use tools like Google Analytics, Google Ads, Meta Ads, and Mailchimp to track and analyze campaign performance. This is an exciting opportunity to work in a vibrant city, enjoy a flexible work environment, and be part of a team that values innovation and creativity.

As a Digital Marketing Specialist at OverseasVA BPO, you will be responsible for creating and executing digital marketing campaigns that align with our business goals. You will work with our content team to develop engaging content that resonates with our target audience. You will also manage our social media presence, including creating and scheduling posts, engaging with followers, and monitoring brand mentions. Additionally, you will be responsible for managing our email marketing campaigns, including list segmentation, campaign creation, and performance analysis. This role is perfect for someone who is passionate about digital marketing, has a strong analytical mindset, and is eager to make a difference in a fast-paced environment.

📋 Tanggung Jawab Pekerjaan

• Develop and implement digital marketing strategies to drive traffic, engagement, and conversions.
• Manage social media presence, including creating and scheduling posts, engaging with followers, and monitoring brand mentions.
• Create and execute email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
• Track and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Ads, and Mailchimp.
• Collaborate with the content team to develop engaging content that resonates with our target audience.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Provide regular reports and insights to the marketing team and senior management.
• Assist in the development and implementation of our brand guidelines and marketing collateral.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on social media and email marketing.
• Proficiency in using Google Analytics, Google Ads, Meta Ads, and Mailchimp.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Creative and innovative thinker with a strong attention to detail.
• Ability to work well in a team and manage multiple projects simultaneously.
• Fluency in English is a plus, but knowledge of Bahasa Indonesia is required.

🛠️ Keahlian

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