Marketing and Brand Manager (Fashion) - Chocochips Boutique

Join Chocochips Boutique, a leading fashion brand in Jakarta, as our Marketing and Brand Manager. In this dynamic role, you will spearhead the development and execution of innovative marketing strategies to elevate our brand’s presence, drive customer engagement, and boost sales. Located in the vibrant Cengkareng area, you will work closely with our creative team to ensure our brand story resonates with our target audience.

As a Marketing and Brand Manager at Chocochips Boutique, you will be responsible for managing all aspects of our marketing campaigns, from social media to email marketing, ensuring our brand’s voice is consistent and compelling. You will also oversee our brand’s visual identity, ensuring it aligns with our brand values and appeals to our customers. With a salary range of Rp 15,000,000 - Rp 25,000,000 per month, this is an exciting opportunity to grow your career in the fashion industry.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement.
• Manage social media platforms, including Instagram, Facebook, and TikTok, to create and curate engaging content.
• Oversee email marketing campaigns, ensuring high open and click-through rates.
• Collaborate with the design team to create visually appealing marketing materials, such as banners, flyers, and advertisements.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Manage the brand’s visual identity, ensuring consistency across all marketing channels.
• Conduct market research to identify trends and opportunities for brand growth.
• Work closely with the sales team to develop promotional campaigns that drive sales.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing and brand management, preferably in the fashion industry.
• Proven track record of successfully managing marketing campaigns and increasing brand awareness.
• Strong understanding of social media platforms and email marketing tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative thinker with a keen eye for detail.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus.

🛠️ Keahlian

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